Less than a quarter of parents say local holiday clubs and activities are affordable

More than 100

million messages are sent across parent messaging groups each week

What parents told us in 2026

More than a fifth of parents have taken their child out of school in term time to afford a holiday

More than half of parents find the school holidays financially difficult

Less than a quarter of parents say local holiday clubs and activities are affordable

Half of parents support the idea of a shorter school summer holiday

More than a third of children did not go on any school trips in the last year

1 in 6 children have been unable to go on a school trip due to cost in the last year

Less than a fifth of children visited a historical site or landmark with school last year

More than 100

million messages are sent across parent messaging groups each week